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27.12.2007 00:01 - category: FSBO: FSBO
Saving Money Can Cost You Money By Marc A Seligman
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These days, it is not uncommon for a home seller to shrug his shoulders as his house sits on the market month after month. The blame is incorrectly assigned to the current market condition, but it should be aimed at the seller himself.
A typical For Sale By Owner (FSBO) property will have a small sign in front of the house, a small ad in the newspaper, and maybe a mention on an FSBO website. There might also be a few photos showing parts of the house. And you wonder why your house hasn't sold? There is nothing in this approach that is appealing to a potential buyer (except for a possible lower price due to cutting out the real estate agent's commission). That, my friends, will not sell a house.
Houses have to be sold. Someone, or something, has to be touting the benefits. Someone, or something, has to connect the buyer emotionally to the house. Someone, or something, has to lead the buyer to the table. In a typical FSBO situation, these elements are sorely lacking. Since the FSBO seller is trying to save money, though, he does not want to hire a professional to do any additional work for him. The extra money spent on the professional, the reasoning goes, is money that is wasted.
In many cases, that would be true, but there is at least one area in which the proper professional can enhance the situation to such an extent that a quick sale is inevitable. Studies have shown that the most cost-effective method of aiding the sale of a house is the use of the World Wide Web (the Internet). Not every Internet presence, though, helps. Many of the Internet interventions actually work against the sale of your house.
Take the example of a virtual tour, for instance. If done properly with a research-based approach, your house will sell quickly. If done poorly, as most virtual tours are, your house will be passed over. Remember, too, that when someone looks at your virtual tour, they also get to look at the virtual tours of all the competing houses in your neighborhood. How is that helping you?
If you want a research-based virtual tour with your own web address and with no competing properties visible, you generally have to pay several thousand dollars. This may work out for some sellers, but not for most. ZIZZIT, however, is one of the very few providers that will custom create your website with a narrated virtual tour of your house at an affordable price. For the average homeowner, shaving a week off the selling cycle more than pays for the program. Since most houses will sell months earlier, the savings can be tremendous.
You can try to save money by not taking advantage of the power of the Internet to showcase your home 24/7. Without a doubt, though, a carefully designed and implemented web presence will bring in the buyers and the cash.
Dr. Marc Seligman founded ZIZZIT in order to bring the power of the World Wide Web (the Internet) to the average person. With a strong belief that every home seller should have equal access to the most powerful Internet marketing tools, he has created a marketing system geared towards individuals who want to maximize their profits while reducing their work. There are no hidden catches or fine print, just a well-defined path to success. Dr. Seligman holds an earned doctorate from Lehigh University in the field of Educational Technology. His study and research in the area of Learning Theory make the ZIZZIT program unique in the real estate field.
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